Remote Customer Care at Blumefy Limited
At Blumefy Limited, the vision is a world where Africans can access global opportunities without being held back by complex migration systems or lack of trusted guidance.
The platform provides comprehensive migration support, including personalized guidance, access to visa-sponsored job opportunities, expert consultations, and a supportive community to help individuals and families relocate and thrive abroad.
Blumefy is looking for a highly strategic and data-driven individual to join its remote team as a Customer Lifecycle Specialist. This role is not just about service; it is about actively designing the end-to-end customer experience, making it seamless, informed, and highly successful for every user.
The specialist sought is passionate about leveraging data to build personalized engagement strategies and is ready to drive impact and revenue growth within a mission-driven company.
Job Details: Customer Lifecycle Specialist (Remote)
This crucial role will own and optimize Blumefy’s customer engagement and retention strategies across all digital touchpoints.
The Specialist will be the expert responsible for ensuring customers are supported, informed, and empowered throughout their complex migration journey, ultimately driving lifetime value, retention, upsell, and sustainable revenue growth.
Key Responsibilities
- Strategy & Mapping: The Specialist will develop and execute comprehensive lifecycle marketing strategies to engage customers from initial onboarding through retention, expansion, and advocacy. They will be responsible for mapping the entire customer journey, defining key success milestones, and designing initiatives for activation, upsell, and churn prevention.
- Segmentation & Personalization: The Specialist will build and manage sophisticated customer segmentation models based on behavior, purchase history, and progress in the migration funnel, ensuring all messages are highly personalized and targeted.
- Campaign Execution: They will design, build, and deploy high-converting email, SMS, and push notification campaigns, including promotional blasts, behavioral triggered sequences, and educational nurture paths.
- Performance Optimization: The role requires establishing and managing a rigorous testing framework (A/B tests, multivariate experiments) to continuously optimize messaging, timing, channel mix, and overall campaign performance against key engagement and conversion metrics.
- Data & Reporting: The Specialist will use data-driven insights to identify bottlenecks and opportunities to increase conversions, revenue, and customer satisfaction. They will collaborate with the Analytics team to develop robust dashboards and reporting to measure the effectiveness and ROI of all lifecycle programs.
- Cross-Functional Collaboration: The Specialist will partner closely with the Product, Marketing, and Customer Success teams to ensure campaigns are fully aligned with product roadmaps, new feature launches, and user needs.
Requirements & Qualifications
Blumefy is looking for a hands-on specialist ready to hit the ground running in a fast-paced environment.
Core Requirements
- Education: A Bachelor’s degree in Marketing, Business, or a related quantitative field is required (an MBA is a plus).
- Experience: A minimum of 1+ years of demonstrated success in a dedicated lifecycle marketing, customer engagement, or growth marketing role, preferably within a tech or high-growth service environment.
- Platform Proficiency: Strong, hands-on experience with marketing automation tools (e.g., HubSpot, Marketo, Pardot, Braze, or similar).
- Technical Skills: The candidate should be skilled in email design, including basic HTML/CSS, along with experience running campaigns via SMS and push notifications.
- Analytical Aptitude: A strong analytical mindset with a proven ability to interpret data, measure campaign ROI, and transform performance metrics into actionable, strategic improvements.
Essential Competencies
- Deep knowledge of customer segmentation, behavior, and journey mapping best practices.
- Excellent collaboration and communication skills, with the ability to articulate complex strategies clearly to cross-functional stakeholders.
- A self-starter attitude with the ability to manage multiple projects and thrive in a fully remote setting.
How to Apply
Interested and qualified candidates should submit their application by following these instructions:
- Prepare a CV and supporting materials.
- Send the documents to: careers@blumefy.ca
- The required subject line for the email is: Customer Lifecycle Specialist Application
Application Deadline: October 31, 2025